Guide to MBA (and Other Master's) Degrees in Marketing, Sales, and Communication in Minnesota
The field of marketing, sales, and communication focuses on the different modes and styles of communication from an organization to its customers or other stakeholders that highlight the benefits of the organization's products and/or activities to those customers or stakeholders. The intent of such communication is to influence the behavior of targeted customers or other stakeholders in a manner which adds to the value of the organization. Sometimes this intended behavior is the direct purchase of a product. Sometimes this intended behavior is more conceptual, such as prompting a positive view of the overall activities of the organization. Key functions performed by marketing and communication professionals can include: assessing customer needs and wants, communicating the benefits of organizational activities, developing and implementing marketing strategy, distributing press releases, framing products to meet customer needs and wants, making decisions on creative elements and layouts, managing marketing and communication budgets, managing organizational brands, market analysis, monitoring and shaping digital media perception of an organization, negotiating and managing advertising contracts and campaigns, quantifying the need for products and services, segmenting markets, shaping public perception, and understanding and influencing consumer purchasing behavior. As you can see below, several Minnesota colleges and universities offer master's degrees with specializations in the field marketing, sales, and communication. This site is designed to help you to review these programs more easily and to select the one which will best enhance your career.
St. Mary's University (of Minnesota) is a private nonprofit university located in the Twin Cities and Winona. St. Mary's offers an MBA (Master of Business Administration) with a concentration in the field of Social Media Management and Marketing. Hamline University is a private nonprofit university located in St. Paul, Minnesota. Hamline University's masters-level business-related programs through its School of Business include a MBA (Master of Business Administration) with a concentration in the field of Marketing. Capella University is a private, four-year, for-profit, multi-state online university headquartered in Minnesota. Capella University 's graduate-level business-related programs and degrees include: an MBA (Masters in Business Administration) with a concentration in Marketing.
The Carlson School of Management of the University of Minnesota (Twin Cities) offers a Part-Time MBA with a specialization in Marketing. Located in the Twin Cities, the University of Minnesota's Carlson School of Management offers a Full-Time MBA with a specialization in Marketing. St. Catherine University is a private nonprofit university with a campus in St. Paul, Minnesota. St. Catherine University's masters-level programs include an MBA (Master of Business Administration) with a concentration in the field of Integrated Marketing.
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